since 1976
since 1976
Following on from posting its highest sales figure in 3 years in August, PROTON had another successful month in September to push its year to date (YTD) sales volume ahead of 2024. Group sales of 13,395 units (Domestic + Export) in September brings total sales in Q3 to 42,141 units, while YTD sales now sit at 114,297 units and 0.9% ahead of where they were last year.
The achievement coincides with Total Industry Volume (TIV) shrinking in September by approximately 21.7% to an estimated 57,169 units, one month after reaching its high point for 2025. As a result, PROTON’s market share is expected to land at 23.4% for the month and 19.9% YTD, its best figure for the year as the company strives for more than 20% of automotive sales in 2025 against increasingly stiff competition.
Proton X50 sales remain strong as model retains best-selling SUV crown
The new Proton X50 remains the SUV of choice for Malaysian consumers as the newest Proton model continues to gain fans nationwide. 3,438 units were delivered in the model’s second full month of sales resulting in it being crowned as its segment leader and the overall best-selling SUV in the country.
Insights from sales data shows 88% of Proton X50 buyers are upgraders with 33% being new to the brand, proving the model resonates with buyers looking for a premium and sporty SUV. Up to the end of September, YTD sales stand at 21,154 units and 24.4% ahead of the previous year.
Sales of ICE vehicles grow in respective segments
Another Proton SUV experiencing sales growth in 2025 is the Proton X70. Its YTD sales in September are at 6,033 units, placing it 10.1% ahead of its volume from 2024. Its larger sibling, the Proton X90, achieved 194 units in September, positioning it as the best-selling D-segment SUV in the market.
Sales for other ICE models were equally strong last month. The Proton S70 continues to lead is C-segment sedan sales and 979 additional units in September keeps it ahead of rivals. The Proton Saga meanwhile sold more than 6,000 units for a third consecutive month. 6,058 units sold in September, cements its position as the fourth best-selling vehicle in the country. Finally, the Proton Persona and Proton Iriz achieved sales of 1,161 and 278 units respectively to keep pace against segment rivals.
“PROTON’s sales performance in September shows we continue to excite the market with our offerings. Q3 of 2025 has been exceptionally good for the company and we plan to carry this momentum into the final three months of the year to both meet our volume target and act as a springboard for 2026,” said Zhang Qiang, Deputy Chief Executive Officer, Proton Edar.
Export sales hit highest volume in 2025 while Proton e.MAS 7 continues to lead national EV sales PROTON’s export focused subsidiary, Proton International Sales Corporation, achieved its best sales month of 2025 in September with 815 units sold. This brings YTD export sales to 3,959 units, 56% ahead of the previous year and placing Proton as the top automotive export brand from Malaysia.
The growth in sales is powered by the Proton X50, with volume this year growing by 220%. The Proton Saga has also been a major contributor with
gain prominence with 443 units exported so far in 2025. With Singapore becoming the third country to receive Proton’s first EV in September and Mauritius due to join the list later this month, expectations for EV sales growth in export markets are high.
A similar scenario is playing out domestically as the Proton e.MAS 7 continues to hang on to its status as the most popular EV in the country. 845 units were sold in September to bring total sales to 6,656 units in just nine months. With the impending arrival of the Proton e.MAS 5 and the commencement of local assembly at PROTON’s new EV plant in Tanjong Malim, the stage is set for a significant increase in the company’s EV sales in 2026.
